SEO has been around for a few years. And if you are among the business owners who embraced technology a few years back, you are already familiar with what search engine optimization can do for you. However, you may have noted that your usual SEO and digital marketing agency strategies no longer work as well as they used to. Here are some tips to revitalize your online marketing plans.
1. Stop Using the Old SEO Tricks
Back in the day, internet marketing was all about catching search engine’s eye. This means that the website was laden with elements that make it rank high on search engine results pages. However, with time, search engines have revised their rules and what used to work then now only hurts the ranking. So, here are 3 things you should stop doing.
o Keyword Stuffing
This does not mean you stop using keywords. It is important to keep in mind that keywords are the only way search engines can rank your website. However, the rules regarding their use have dramatically changed, and stuffed sites are heavily penalized. Instead of stuffing, use long tail keywords sparingly but meaningfully.
o Buying Links
Link buying was the in-thing back then; the more you bought the higher your site ranked. However, the rules today dictate that the links have to be of high quality. This means that the links should be from players in the industry, relevant to your site as well as genuine (no link exchange is allowed).
o Content Cloaking
This term is used to refer to content that does not match with the topic for which it was ranked. For example, the keywords used to rank the content could be something exciting and tempting such as celebrity news. However, once the user lands on that page, the content does not talk about the celebrity. That used to work to raise rankings. But today, that is a sure way of getting de-ranked.
Now, there are a few things that have consistently boosted online businesses. These include the following:
o Quality and helpful link networks
o Quality, relevant and informative content
What You Should Start Implementing
There are a few things you can add to your list of effective strategies. These include the following
o Meta tags and descriptions
o Mobile friendly (responsive) sites
o Blogging and social media marketing
These effective strategies make the difference between success and failure. If you want your SEO strategies to work for you, it is important to research into details to get the specific plans that will keep you on top.
Check out http://www.ehow.com/how_7624834_create-digital-marketing-strategy.html for more information.